Urban outfitters are now presenting the new way of fashion. This new fashion collection differentiates urban outfitters from others. Plenty long in the world of fast fashion, where trend cycles live and die like flies. When Comme des Garçons is working with H&M and hardly anyone bothers to raise an eyebrow, it’s time for someone to call the game.

Here you can find a new way to play it, which is what Urban Outfitters has quietly managed to do. Earlier this year, the company flipped the fashion collaboration script when it launched Lark & Wolf and Hawks, ranges designed by Steven Alan and Geren Ford, respectively, and sold exclusively at Urban Outfitters stores. This new fashion fall greatly deals with your fashionable looks.

This new fashion fall at urban outfitter gives you branded fashion. According to Jim Brett, Urban Outfitters general merchandise manager, that’s the key to the store’s reinvention of the fashion collaboration. Here we keep finding out that the designers we want to work with are already Urban Outfitters shoppers, he says.Via