A shirt fashion is a shirt fashion, a polo shirt fashion, however, is occasionally Weltanschauung. As high schools in 1979 in Germany a Knigge with the wondrous name of “see and be seen is the Poppers happiness on earth” kursierte collected a few children of the Alster and Elbe nobility 230 grams of cotton from the brand Lacoste polo shirt fashion to the holy goods. A idolatry, not necessarily within the meaning of the inventor. With his “1212 - Jersey Petit Pique” wanted Rene Lacoste 1933 just a comfortable shirt fashion to play tennis design. Then come the men on the court in the Upper gestarktem shirt fashion with collar and sleeves hochgekrempelten to match - too little freedom of movement for the celebrated tennis crack and double Wimbledon winner Lacoste.

And so he is the first polo shirt fashions from stretchable cotton with short sleeves and collar angeschnittenem tailor, very traditional in white. Because sports journalists the champion thanks to his battle verbissenen style “Le crocodile” was baptized, he had a little green crocodile on the chest sew - and creating nichtsahnend the first piece of clothing with brand logo, which decades later To be or not to be decided on German schoolyards.

Since develops the same shirt fashion toughness as Monsieur Lacoste was on the tennis court: It sells unverdrossen, whether it’s just in vogue or not. After the end of the Popper-era survived the nineties only as a leisure shirt fashion older men with too much money and too much free time, but today is the crocodile again Everybody’s Darling.

To thank for this is especially Lacoste chief designer Christophe Lemaire. He manages, modern sportswear to design, which looks as if it had always been. “People have this extreme fashion trends tired. They wear crocodile, because it is authentic, classic. “Almost ironic that the once statussymboltrachtige Bürgerklamotte of time for the 75-year anniversary a rest in today’s styling stress has become a classic, kleidsam for all. Congratulations!

E ‘match the Mercedes Benz New York Fashion Week, the first of four weeks devoted to fashion collections and spring / summer 2009. Among the first to parade, Lacoste has proposed a walkway surprising scanned by three different moments between their different yet harmonious.

The first part was characterized by natural colours and a colonial look and romantic, delicate but irresistibly glamorous. To make a clean cut, an incursion of neon and bright colors with a palette ranging from yellow to bright red sponge on fabrics for suits for a whole look young and ironic. The third bloc concluded the parade with look strong inspiration mod characterized by the contrast of black and white with fleeting incursions of vibrant red and green.