The survey design is the key factor to get the faith and make the relation with customers. We will tell you the most important tips that help to increase your customers. First make your goal that where you want to reach in your business. Then select the sample of your survey means how many people of the particular category is surveyed. If you want to sell a book that book will be beneficial for the group of students who like to read such subjects. Understanding that customer’s desire and try to make them happy. If you want to know the desire of the customer take an interview of the customers. You may take the interviews by making the questionnaire of the desire points of such product and send it to the internet. Telephonic or direct survey may also help catching the customers who are not having the internet facility. This may be done by filling the questionnaire the data face to face. After the survey of the needs of customer, you may put on the same needs in the product and make it the choice of the customers. Again you may take the opinion by the same method for further improvement of the product.